Black Diamond Footwear
Where
Burlington, VT
Role
Consultant - Creative Direction & Brand Design
Thanks To
Michael Jagger
Co-Founder, Solidarity of Unbridled Labour
Alex Hamlin
Strategist, Creative Director, Copy
Who
Black Diamond
When
2016
At the tail end of 2016, the stars aligned and I got a chance to work with SOUL agency founder, Michael Jager on a product launch for Black Diamond.
The outdoor gear and equipment manufacturer well known for their climbing hardware had expanded into outerwear and other softgoods just a few years before, with the help of SOUL.
They were expanding again into a new product category with climbing shoes and Michael brought in Alex Hamlin and myself to strategize, message, creative direct and design the launch direction for these new products.
My role as a consultant was as Creative Director and Brand Designer
Mix Mastering and Collaboration - These two skills are distinct and valuable assets that Christian brings to concepting and realizing brand/design ideas that work.
His solid skills draw on cultural knowledge in context to brand design problem solving, and his deep design talents and craft bring ideas to a higher level.
Align all this with his great listening and collaboration abilities and you've got the essential ingredients for powerful creative potential.”
“
— Michael Jager, Co-Founder,
Solidarity of Unbridled Labour
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