Converse Counter Climate
Thanks To
David Carrewyn
VP, Global Creative Director, Brand
Pete Dericks
VP, Product Marketing
Amber Finlay
Tyler Fonda
Brand Comms
Carlos Serrao
Photo
Jukebooth
Video
All Good Things
Production Company
Evert Lee
Retail Creative Director
Peter Postrand, Anomaly
Creative Director, Agency
Who
Converse
When
2016
Where
Converse HQ, Boston
Role
Associate Creative Director,
Global Brand Design
Counter Climate evolved Converse from Made by you to Ready for more.
Converse wants you to show up and be more of who you are, no matter what comes your way.
For years, loyal four-season Converse fans had to endure soggy feet in less-than-fair weather.
Made by you originated from a simple human truth – we all want to be our true, authentic self in this world.”
“
– Ian Stewart, VP
Global Brand Marketing Converse
Converse saw the advent of Counter Climate applications to materials and styles in multiple categories allowing consumers to be Ready for more of anything they encountered day-to-day.
Imagery assets were created for use in social, digital, and retail support of all product stories.
Christian was hired at Converse in a role that had not previously existed. With no established roadmap, he set out to create success for him and his team. He knew innately that building strong relationships would be crucial to achieving this success and made it a top priority. His knack for organization and keen eye for detail set him apart as a creative leader, and he has a very thoughtful and thorough approach to creative development and team management that is very reassuring.”
“
– Alyson Magliozzi, Director,
Marketing Operations Converse
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