Chucks Seasonal Color Pack — Christian Acker Studio

Converse Chuck Taylor

Thanks To

David Carrewyn
VP, Global Creative Director, Brand

Pete Dericks
VP, Product Marketing

Tyler Fonda
Brand Comms

Carlos Serrao
Photo
Video

All Good Things
Production Company

Evert Lee
Retail Creative Director

Quarter 20
Retail Renders

Who

Converse

When

2017

Where

Converse

Role

Associate Creative Director, Global Brand Design

The Chuck Taylor silhouette is so iconic that the color stories are sometimes overlooked.

Each season Chuck Taylor releases a specific capsule of limited colors. We wanted to bring a sense of urgency by curating a high-meets-low sensibility. We created an elevated setting of ‘not quite’ street photos.

An elevated version of the everyday, more akin to fashion-forward editorial photos.

Converse is Made to Move.

Like art movements, music movements, even political movements, youth movements are the energy that pushes the world into the future.

The Journey So Far

Full Resume Here

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