Design is more
than Aesthetics
But not less.
There are Designers who specialize in the what.
They focus on logos, or t-shirts, or motion graphics. Or maybe they focus on servicing particular industries, like the world of restaurants, hotels, beer or streetwear. Maybe they develop personal style. People usually work with designers like this when they want to borrow the credibility of the heuristic associated with their aesthetic.
There are Art Directors and Copywriters who specialize in the who.
These are the experts you want in your corner when you absolutely, positively have to have the expert who knows the ins, outs, subtleties and faux pas’ of a particular market, segment, culture or audience. The designers, art director’s and writers who’ve made their careers in the world of who’s who.
And then there are the Creative Directors who are hounded by and in turn hound those around us with relentless questions of “why?”
Intuitive or intentional–there is a reason, a purpose, a logos to each and every logo, font choice, or photographic decision. In a world where context is that which is becoming most scarce, generalists have become the new specialists. Connecting the dots creates relevance and the best aesthetics reveals meaning.
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Industry:
Converse Apparel Essentials
Why the world might
need another sweatshirt
Conversations with Tyler
Why you should understand your production function
Pumalab x Footlocker
Why you should act small & personal no matter how big you get
Obey Clothing
Why a sense of wonder elevates the nominal
to phenomenal
Handselecta / Flip The Script
Why vandalism is one of the most valid forms of self-expression
Cons One Star
Why you should always dance with the date who brought you
Cons One Star World Tour
Why movements are best built from the ground up
“If you’re looking to cultivate and grow your brand, I highly recommend Christian. He provided the resources and expertise to elevate Conversations with Tyler’s unique presence in the podcasting world. From start to finish, the process was engaging, creative, and collaborative. Christian’s attention to detail, comprehensive research, and efficiency matched with great communications and follow up led him to deliver an exciting brand for Conversations with Tyler that captured the podcast’s voice, key messages, and identity.”
– Sr Production Manager, Mercatus Center at George Mason University
Zoo York
Why you should always rep where your coming from
Converse Counter Climate
Why should the
weather inhibit your
true, authentic self
Black Diamond Rock Shoes
Why you make things changes what you make
Converse Chuck Taylor - Seasonal Color Pack, S17
Why elevation of the everyday is worth a second look
Converse Chuck Taylor All Stars
Why less is more
if you value authenticity
Mighty Healthy
Why lorem ipsum dolor sit amet
Mass Appeal 54
Why would we glamorize vandals, derelicts & lowlifes
Steady Zine
Why passion leads to grit & grit leads to new perspectives
“Working and collaborating with Christian has completely changed my understanding and respect for designs role in brand building. His approach of working early and often with our strategy team to unearth a brands personality to build brand architecture, and by proxy the brand’s eventual aesthetic, opened my eyes to the power of his specialty. Beyond solely marketing, combining design with strategic processes truly transforms and creates brands and brand experiences that connect with real audiences once in-market.”
– Group Strategy Director, Mullen Lowe U.S.
East of West
Why flaws are often our best features once they are embraced
Sheridan Beer Co.
Why lorem ipsum dolor
sit amet
KelSo Beer Co.
Why lorem ipsum dolor
sit amet
University of Pennsylvania Athletics
Why lorem ipsum dolor
sit amet
Dartmouth College Athletics
Why lorem ipsum dolor
sit amet
Golf WRX
Why being authentic is better than being conventional
Cons Movement
Why skating has more in common with music & art than competitive athletics
Cons Metric CLS
Why you shouldn’t ever sacrifice function for feel
“Mix Mastering and Collaboration - These two skills are distinct and valuable assets that Christian brings to concepting and realizing brand/design ideas that work. His solid skills draw on cultural knowledge in context to brand design problem solving, and his deep design talents and craft bring ideas to a higher level. Align all this with his great listening and collaboration abilities and you’ve got the essential ingredients for powerful creative potential.”
– Chief Creative Officer, Solidarity of Unbridled Labour
Allen Health Academy
Why empowering individuals is the first step to reform
Vitamin Shoppe: only me
Why good isn’t good enough for you or me
Marc Ecko Cut & Sew
Why lorem ipsum dolor
sit amet
Schick Hydro
Why one size, style, and attitude no longer fits all
Loser Machine / Dark Seas Division
Why lorem ipsum dolor sit amet
Schick Hydro Silk
Why knowing better means performing better
Comixology
Why lorem ipsum dolor sit amet
“Christian is a straight-shooting, intelligent, hardworking, and talented designer. The emphasis on the hand-crafted and intuitive in his work lives comfortably with his tech-savviness. It’s a pleasure to recommend him.”
– Executive Creative Director, Monotype
Jordan Brand - His Airness Custom Font
Why lorem ipsum
dolor sit
amet
Nike Basketball - Lebron 6 Custom Font