Creative Director Christian Acker - Conversations with Tyler podcast

You can’t imitate a worldview

… but you can form your own by listening and learning (and learning how to listen).

On the Conversations with Tyler podcast, produced by the Mercatus Center at George Mason University, celebrated polymath, blogger, and academic economist Tyler Cowen explores the minds and methods of today’s top thinkers. Tyler’s intense research leads to stimulating and surprising questions that provoke guests into deep examinations of their work and how they see the world. Eager to exploit their insights? All you have to do is listen.

The Holbert L. Harris Professor of Economics at George Mason University. Tyler is also Faculty Director of the Mercatus Center.
He received his PhD in economics from Harvard University in 1987.
His book The Great Stagnation: How America Ate the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better was a New York Times best-seller.
He was named in an Economist poll as one of the most influential economists of the last decade and Bloomberg Businessweek dubbed him "America's Hottest Economist." Foreign Policy magazine named him as one of its "Top 100 Global Thinkers" of 2011.
He co-writes a blog at MarginalRevolution.com, hosts a podcast Conversations with Tyler, and is co-founder of an online economics education project, MRU.org. He is also director of the philanthropic project Emergent Ventures.

Leveraging relationships of the founder, we worked closely with the quickly emerging PLL.

LAX World became an official sponsor of the leagues brand experience with activations at all pro games durng the 2023 season.

Deliverables

Brand Strategy
Campaign Strategy
Creative Direction
Messaging & Copy

Art Direction
Brand Design
Key Visuals
Brand Experience

Special Thanks To:

Nat Pierce
Matt Rose
Jeff Martinovich
LAX World Team

Chris San Juan
Partner, Mythic Proportions

Kirsten Rose
Photography

Matty Lee
Kristen Bandos
Maddie Hoburg
Maddy Blakeman
Premier Lacrosse League

Results

The CWT podcast saw exponential growth in unique downloads and social engagement. Increasing bookings with high-caliber guests and expanded audience reach.