Welcome to the University of Marc Ecko
For centuries, people have talked about a connection between creativity and madness. The Fall 2014 collection drew inspiration from man’s insistence to rebel and express his unique voice — to dissent. Creatively and figuratively.
Socrates was the father of western philosophy and education. He taught Plato. Plato, his protege, went on to teach Aristotle.
Aristotle had contempt for his teacher, and rejected his learnings - which fueled his own unique teachings and new perspectives.
The line was launched during New York Fashion Week. A surprise runway show during Marcs designer talk at the Soho Apple Store.
This “love/hate” relationship between the teacher and the student, “the answers and the questions” has been the catalyst for all great instances of change.
The student, frustrated by all the “grey” and “vague answers” seeks to find new “certain-ness” in his own definitions of BLACK & WHITE. His genius is fueled by a mania. A madness.
Agents of change are all clearly marked by genius. They unquestionably suffer from their genius. They are not among us. Indeed, they may be mad and obviously, in a class all of their own creation.
Role Deliverables
Product Design
Creative Direction
Art Direction
Apparel Graphics
Brand Design
Messaging & Copy
Special Thanks To:
The Incredible Team:
Marc Ecko
Chief Creative Officer
Marci Tapper
President
John Canale
Menswear Design
Chris San Juan
Design & Marketing
Jeff San Juan
Design
Rachelle Louis
PR & Seeding
Results
After years of licensing the Ecko brands and trademarks their was an opportunity to relaunch the brand that bore Marcs name, establishing a new market position and tell his story as the Complex generations Ralph Lauren.
Secured New Luxury Distribution
Established Designer Positioning
22% GM Improvement
31% Increase in Licensed Royalty Revenue
Expanded International distribution by 15%
(from 60 to 69 countries worldwide)