Mass Appeal was founded as a graffiti zine in 1996. By the early 2000s, it became one of the preeminent publications around urban creative culture, breaking open careers and making names for creatives, from alife and Graphic Havoc to SP One.

Mass Appeal became the standard for avant-garde street-meets-pop culture exploring the edges, combining top talent with up-and-comers. It included columns from R.A. the Rugged Man, Matt Goias, Mister Cartoon, Estevan Oriol and Reas.

Spring 2014 saw the second issue of Mass Appeal since the reboot in 2013.

Under Editorial Director, Sacha Jenkins SHR each issue had a theme that loosely united the stories. The theme for this issue was the collector’s mentality. The diversity of interests and the shared quality of obsession that leads to greatness.

Role

Assoc Creative Director

Deliverables

  • Editorial Stewardship

  • Creative Direction

  • Art Direction

  • Design

Special Thanks To:

Saacha Jenkins RIP

Matt McRoberts

Peter Bittenbender

Alma Lacour

Thomas Bongiorno
Art Director

Sally Berman
Dir of Photography

Matthew Salacuse, Robert Adam mayer, Jason Goldwatch, 13th Witness, Peter Pabon, Ruben Henriquez, Sean Cronan, Zach Wolfe, Gary Land, Chris Woods, Alexander Richter, Janette Beckman, Peter BEste, Robyn Twomey, Jacob Dekat, Peter Yang
Photography

The Journey So Far

2020-Present
2018-2020
2016-2017
2014-2016
2013-2014
2003-Present
2010-2013
2004-2010
2002-2004
1998-2002
GOT A PROJECT OR OPPORTUNITY BREWING?

Let’s Build Something Together