2018 - 2020

VP, Design Director, MullenLowe NYC

At the NYC office of MullenLowe—part of a 90-office global agency network built for challenger brands, my role was to shape the look and feel across clients, brands, pitches, and new business—turning the agency’s “unfair share of attention” mindset into visual worlds that helped ambitious brands look bigger, sharper, and harder to ignore.

brand design   Campaigns   packaging   FAilures
branding, strategy & Positioning, identity, UX

Schick Hydro

branding, strategy & Positioning, identity, UX

Schick Hydro Silk

branding, strategy & Positioning, identity, messaging, creative direction

Banner Health EXHALE Campaign

branding, strategy & Positioning, identity, messaging, creative direction

Banner Health Tone & Personality

branding, strategy & Positioning, identity, messaging, creative direction

Banner Health Visual Center

  • “Design is more than a logo. Design is strategy made visible. This is my experience working with Christian. His approach to brand expression is not based only in aesthetics, but in the core of what a brand means and its role in the world. It's been a privilege to learn from his highly strategic point of view on visual design. Christian’s ability to work seamlessly across the fellow disciplines around him, while also challenging us all to think differently, is simply magical..”

    —Crystal Todd, SVP, Group Account Director, Mullen Lowe NYC

  • “Working and collaborating with Christian has completely changed my understanding and respect for designs role in brand building. His approach of working early and often with our strategy team to unearth a brands personality to build brand architecture, and by proxy the brand’s eventual aesthetic, opened my eyes to the power of his specialty. Beyond solely marketing, combining design with strategic processes truly transforms and creates brands and brand experiences that connect with real audiences once in-market.”

    —Andrea Schulz,
    SVP, Group Strategy Director, Mullen Lowe NYC

Additional Case Studies

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project

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