Puma North America was opening new PumaLAB shop-in-shop experiences inside newly redesigned Foot Locker stores.

Rather than simply launch another sneaker collaboration, we turned the Puma Clyde itself into an editioned artwork.

I curated Morning Breath,Greg LaMarche, and Timothy Curtis for New York, followed by Mr. Kiji and Nick Jaskey for Detroit. Each artist transformed a dozen classic Puma Clydes into original, handmade works of art.

Each artist had a connection to the local market and was selected for a distinct graphic language that could survive the move from wall or canvas to the architecture of the shoe.

These artists often sell work for thousands of dollars. For the $65 MSRP of a pair of Clydes, a Puma fan could walk out of Foot Locker owning an original piece of art.