2016 - 2017Consultant – Creative Director, Solidarity of Unbridled Labour
At the tail end of 2016, the stars aligned and I got a chance to work with SOUL agency founder, Michael Jager on a product launch for Black Diamond. The outdoor gear and equipment manufacturer was well known for their climbing hardware and had expanded into outerwear and other softgoods just a few years before, with the help of SOUL.
They were expanding into a new product category with climbing shoes and Michael brought in Alex Hamlin and myself to strategize, message, creative direct and design the launch direction for these new products.
brand design Campaigns packaging FAilures
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