Skateboarding in New York City has always brought together an amazing union of creative spirits who have learnt to hone their craft from a relentlessly DIY ethos.
Skating demands that your spirit toughen in advance of your body, and that grit will eventually lead to grace. Grace under pressure, being steady, and steadfast is a characteristic this community values above all. This is a shared value in documentary and street photography.
In 2012 Justin Hogan, Brian Kelley & Dan Zvereff, brought together their love for photography, art, culture, and life after connecting through skateboarding. Steady Zine followed, an oversized bimonthly photo publication that celebrated their shared muse of the moment.
Each issue had a curatorial theme, celebrating street, documentary and self-generated photographic projects.
The founding photographers all shoot film with 35mm vintage rangefinder cameras. That technology was the inspiration for the identity and prism image in the logo crest.
Even the grain and saturation of the images produced by the technology they embraced said something about their process being informed by a shared gestalt. It celebrates the observant and unflinching, stark and yet human, truthful, unvarnished.
Role
Brand Designer
Deliverables
Logo & Identity
Special Thanks To:
Justin Hogan
Brian Kelly
Dan Zverreff
Photographers & Project Founders
Justin Hogan
Video
The Journey So Far
2020-Present
2018-2020
2016-2017
2014-2016
2013-2014
2003-Present
2010-2013
2004-2010
2002-2004
1998-2002GOT A PROJECT OR OPPORTUNITY BREWING?