Design is more
than Aesthetics
But not less.
There are Designers who specialize in the what.
They focus on logos, or t-shirts, or motion graphics. Or maybe they focus on servicing particular industries, like the world of restaurants, hotels, beer or streetwear. Maybe they develop personal style. People usually work with designers like this when they want to borrow the credibility of the heuristic associated with their aesthetic.
There are Art Directors and Copywriters who specialize in the who.
These are the experts you want in your corner when you absolutely, positively have to have the expert who knows the ins, outs, subtleties and faux pas’ of a particular market, segment, culture or audience. The designers, art director’s and writers who’ve made their careers in the world of who’s who.
And then there are the Creative Directors who are hounded by and in turn hound those around us with relentless questions of “why?”
Intuitive or intentional–there is a reason, a purpose, a logos to each and every logo, font choice, or photographic decision. In a world where context is that which is becoming most scarce, generalists have become the new specialists. Connecting the dots creates relevance and the best aesthetics reveals meaning.
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Industry:
“If you’re looking to cultivate and grow your brand, I highly recommend Christian. He provided the resources and expertise to elevate Conversations with Tyler’s unique presence in the podcasting world. From start to finish, the process was engaging, creative, and collaborative. Christian’s attention to detail, comprehensive research, and efficiency matched with great communications and follow up led him to deliver an exciting brand for Conversations with Tyler that captured the podcast’s voice, key messages, and identity.”
– Sr Production Manager, Mercatus Center at George Mason University
“Working and collaborating with Christian has completely changed my understanding and respect for designs role in brand building. His approach of working early and often with our strategy team to unearth a brands personality to build brand architecture, and by proxy the brand’s eventual aesthetic, opened my eyes to the power of his specialty. Beyond solely marketing, combining design with strategic processes truly transforms and creates brands and brand experiences that connect with real audiences once in-market.”
– Group Strategy Director, Mullen Lowe U.S.
“Mix Mastering and Collaboration - These two skills are distinct and valuable assets that Christian brings to concepting and realizing brand/design ideas that work. His solid skills draw on cultural knowledge in context to brand design problem solving, and his deep design talents and craft bring ideas to a higher level. Align all this with his great listening and collaboration abilities and you’ve got the essential ingredients for powerful creative potential.”
– Chief Creative Officer, Solidarity of Unbridled Labour
“Christian is a straight-shooting, intelligent, hardworking, and talented designer. The emphasis on the hand-crafted and intuitive in his work lives comfortably with his tech-savviness. It’s a pleasure to recommend him.”
– Executive Creative Director, Monotype