The Converse One Star was relaunched in 2015 exclusively as a performance skate shoe. The goal was to establish a core community of influencers with a Pro model of the One Star before eventually expanding to a wider distribution of lifestyle retailers.

To celebrate this launch, the global Cons skate team visited and demoed shops and skateparks in 23 cities, 21 countries, in 4 continents, primarily focused on secondary markets over a 5-month period.

The Converse One Star was relaunched in 2015 exclusively as a performance skate shoe. The goal was to establish a core community of influencers with a Pro model of the One Star before eventually expanding to a wider distribution of lifestyle retailers.

To celebrate this launch, the global Cons skate team visited and demoed shops and skateparks in 23 cities, 21 countries, in 4 continents, primarily focused on secondary markets over a 5-month period.

After returning home from a 5-month roadtrip, we didn’t want those skate shops to forget about us. Advanced copies of the official tour video and a limited number of premium books were gifted back to the hosts of each tour stop as gifts and support by throwing a video premier for their local skate community. This program and event prioritized community building by celebrating consumers and independent skate shops that support skateboarding.

Role

Assoc Creative Director, Global Brand Design

Deliverables

  • Go To Market Strategy

  • Creative Direction

  • Art Direction

  • Brand Design

  • Brand Stewardship

Special Thanks To:

David Carrewyn
VP, Global Creative Director, Brand

Matt Willigan
Art Director

Brett Gentile
Brand Designer

Stephen Halker
Motion Graphics

Jon Coulthard
Richard Quintero
Ben Chadourne
Converse Photo Studio
Photo & Video

The Cons Skate Team
RIP Ben Raemers

John Colonna
Global GM Cons

Darin 'O’Brien
VP Men’s Footwear

Peter Dericks
Andy Henrie
Lee Berman
Neil Chester
Cons Marketing Team

Tyler Fonda
Converse Brand Comms

The Journey So Far

2020-Present
2018-2020
2016-2017
2014-2016
2013-2014
2003-Present
2010-2013
2004-2010
2002-2004
1998-2002
GOT A PROJECT OR OPPORTUNITY BREWING?

Let’s Build Something Together