Converse One Star World Tour
Thanks To
David Carrewyn
VP, Global Creative Director, Brand
John Colonna
Global GM Cons
Darin 'O’Brien
VP Men’s Footwear
Peter Dericks
Andy Henrie
Lee Berman
Neil Chester
Cons Marketing Team
Tyler Fonda
Converse Brand Comms
Matt Willigan
Art Director
Brett Gentile
Brand Designer
Stephen Halker
Motion Graphics
Jon Coulthard
Richard Quintero
Ben Chadourne
Converse Photo Studio
Photo & Video
The Cons Skate Team
RIP Ben Raemers
Who
Converse
When
2015
Where
Converse HQ, Boston
Role
Associate Creative Director,
Global Brand Design
In Loving Memmory of ben RaemersThe Converse One Star was relaunched in 2015 exclusively as a performance skate shoe. The goal was to establish a core community of influencers with a Pro model of the One Star before eventually expanding to a wider distribution of lifestyle retailers.
To celebrate this launch, the global Cons skate team visited and demoed shops and skateparks in 23 cities, 21 countries, in 4 continents, primarily focused on secondary markets over a 5-month period.
The Converse One Star was relaunched in 2015 exclusively as a performance skate shoe. The goal was to establish a core community of influencers with a Pro model of the One Star before eventually expanding to a wider distribution of lifestyle retailers.
To celebrate this launch, the global Cons skate team visited and demoed shops and skateparks in 23 cities, 21 countries, in 4 continents, primarily focused on secondary markets over a 5-month period.
After returning home from a 5-month roadtrip, we didn’t want those skate shops to forget about us (or to think we forgot about them).
Advanced copies of the official tour video and a limited number of premium books were gifted back to the hosts of each tour stop to support video premier parties for their local skate community.
This program and event prioritized community building by celebrating consumers and independent skate shops that support the culture of skateboarding.
GOT A PROJECT OR OPPORTUNITY BREWING?