2014 – 2016

Associate Creative Director,
Global Brand Design, Converse

By Year   IDENTITY   brand design   Product   Campaigns   packaging   passion projects   FAilures
PRODUCT LAUNCH strategy & Positioning, Go-T0-MARKET, Brand Design

Cons One Star

brand EXPERIENCE, BRAND DESGN

One Star World Tour

branding, strategy & Positioning, identity, messaging, creative direction

Chuck Taylor 

branding, strategy & Positioning, identity, messaging, creative direction

Cons Movement

branding, strategy & Positioning, identity, messaging, creative direction

Cons Metric

Brand design, Tone, voice & Visual CENTER Document

Counter Climate

branding, strategy & Positioning, identity, messaging, Packaging

Apparel Essentials

Brand design, Tone, voice & Visual CENTER Document

Converse Brand Experience - 2016

branding, strategy & Positioning, identity, messaging, Packaging

Seasonal Color Campaign - Spring/Summer 2017

Additional Case Studies

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project

GOT A PROJECT OR OPPORTUNITY BREWING?

Let’s Build Something Together